PetPeepz Pet Products

This was a fun project, my idea really tested my knowledge of Photoshop and Illustrator! I was tasked with designing the logo and packaging for a fictional pet product company, PetPeepz. I needed to design the packaging for two toys and treats. I wanted to design something eye-catching that would stand out among all the other products on the shelf. Going by the company name, “PetPeepz” I thought it sounded kinda funny and something that might be abnormal. That’s when I got the idea to have dog faces holding the toys instead of your classic circular or rectangular tab. As for the dog treats, I wanted them to follow the dog face theme, so I came up with the treats showing in a dog’s mouth. For the logo, I wanted it to be colorful without being too loud. I wanted a balance between the package design and the logo, I didn’t want them fighting for the consumers’ attention.