This is probably my favorite project to date! This was a school project where we had to design an entire brand identity for a fictional company. This included the company logo, corporate stationery, packaging, three collateral items, and the entire brand style guide which included an ad example, and pages for the color palette, fonts, and logo usage guidelines. The name "Cakesie" made me think of imagination and sparkles so I tried to incorporate that into my design. I also wanted it to catch the eye of both girls and boys so I tried to stay away from gender-specific colors, but chose ones that still gave a sense of magic and fun. I enjoyed this project from start to finish and it showed me that I have a real talent and passion for brand design!